We've been asked more than once this fall, "what is that square bar code thing on your game programs?" Those are QR Codes. Using a smartphone with a QR reading app (we like "QR Droid" and "QR Reader for iPhone") you can scan the code which will direct you to additional information on your mobile device.
For Edgewood College Athletics, we've used them to point to our new Live Video/Live Stats portal or to the cover athlete's bio page on EdgewoodCollegeEagles.com. In the future, you might see QR Codes used for special concession stand offers or to direct you to other website features like text message alerts or the photo store. We will try to keep them fun and interesting, so be sure to check the QR Code at every Eagle event you attend.
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